Engage took the Blues Alumni through a full, custom design experience giving them a fresh, modern site that has special touches just for them such as graphic banners, hover state color changes, and more. More importantly, Engage connected the site to systems for association management and marketing automation.
To stay in touch with their fans, alumni members, alumni families, sponsors, etc, the Alumni site uses SharpSpring CRM. This tool helps to categorize visitors to the site allowing the Alumni Association to send targeted messages to the correct groups. The forms on the site are also connected to SharpSpring and automatically drops those users into their designated category.
Engage AMS powers the event registration process allowing users to stay on the site for a simple, seamless experience all the way through payment completion. Previously, the operations director had to manually record event registrations, send out invoices, and then record the payments matching them back up to the correct event registration. Now, it’s all connected via Engage AMS and can all be seen via a report.